Ava Bag - Gold

SiamoiseThat's me. Lucie. A French woman. And proud of it.
Proud of my roots, my heritage, of that French elegance passed down from generation to generation. Proud also of having had the courage to change everything to bring to life a childhood dream: to create my own brand, my own style, my own universe.

Siamoise It was born from a turning point in my life, a vital need to slow down in order to better refocus. After four years of law school, followed by an intense first career in audiovisual production, I managed the production of numerous television programs, including C à Vous on France 5. An incredible human adventure, a "baby" that I deeply loved, supported by a team like a family. But this life, however exciting it was, left me no room for what was essential: my children, my husband, myself.

At 35, I felt the need to find meaning again. The sudden loss of my older brother—my first style guide, the one who taught me how to dress my Barbies—was a wake-up call. I was pregnant with my third child, and this pivotal moment brought a realization: it was time to fulfill my childhood dream. With the help of a loyal friend, Julie, I decided to create my own brand. Siamoise.